The online world is fast and crazy and without the right approach, or the right tools it can easily become a serious problem and bad PR for your funeral home.
If a Facebook page is created incorrectly, or created and not maintained then this actually creates a negative impact upon your reputation online. The same applies to a blog or Twitter or any social media accounts. These sites should not be started, if they cannot be maintained and equally there is no point to them if they are not generating the right conversation amongst your target market or on a higher level, if they are not generating leads.
Statistics show that businesses who blog and use social media will increase website traffic by up to 60%. The more people on your website the more awareness your community will have of the services and products you sell and the resources you can offer.
One of the biggest benefits of blogging is getting your website to rank better for relevant keywords on search engines. And your Funeral Home’s Facebook page should be seen as another website for your business. It will often rank as high if not higher on Search Engines because of Facebook’s Domain. Look at your Facebook page as an interactive website that encourages a two-way conversation with your target market.
Show you are human
Most people have a negative view of a funeral home – the idea of the grim reaper, dark, dim, stuffy rooms and often ‘ambulance chasers’.
Blogging can help you dispel the myths and show people your funeral home’s heart. What better way to get ahead of the competition than showing people you genuinely care about them? Would you buy from a friend or a stranger? People buy from people they know and trust and blogging and social media help the public to see a funeral home as a group of people with the aim of helping and caring for the community when a death occurs.
You are at the heart of your community. Yes, you want your community to automatically think of you when it’s time to create a funeral service but to do that you need to build awareness of your funeral home, your expertise and gain their trust. Showcase this on your blog. Become the go-to website for their questions. Link up with the community on events and help support their events by promoting them on your blog and social media. Give testimonials, reviews and recommendations. Show your love of your community and that message will spread.