Speaking on a personal and professional level to attendees at the convention were Dr. Thomas Long and Thomas Lynch, co-authors of The Good Funeral book. They made two important keynote speeches, the final one focused on society and how it deals with dying, death and how we, the funeral industry servants, can better serve the dead, dying and bereaved which was a nice focus considering the very important and timely launch at this year’s convention was the Funeral and Memorial Information Council’s ‘Have the Talk of a Lifetime’ awareness campaign.
A national and grassroots campaign the ‘Have the Talk of a Lifetime’ awareness campaign is focused on motivating families to have a conversation about life, what they value most and how they wish to remember and be remembered. Linda Darby, the National Concrete Burial Vault Associations rep to FAMIC summarized it very well saying “I can’t ever remember a time in my professional career in which a group of key funeral service organizations have united around a common goal and developed a campaign of this nature”. The campaign will include brochures, videos, advertisements on and offline, social media and an informational website.